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SELLING

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From artificial intelligence (AI) to old-school marketing moves, we – here at The Gifford Team – employ an all-encompassing strategy and tools to ensure a faster home sale. As far as our record of home sales goes, the average days on the market for homes listed by The Gifford Team is 16, compared to the average 34 days for the Cincinnati real estate market. This one statistic sums up the level of experience, expertise, coordination and service quality that we bring to each and every home sale.

Market knowledge

Denise Gifford who leads the team has assisted clients in the sale and purchase of nearly 500 Cincinnati homes in the past eight years. Her committed and passionate team of licensed realtors, social media strategists, internet marketing experts and showing assistants have all important details of the Cincinnati real estate market at their fingertips. This profound knowledge of comparable sales, active and expired listings and neighborhood features including quality of school districts gives us a definitive edge over the competition and helps our clients sell their homes faster.

Our realtors are neighborhood experts. In several areas of North Cincinnati, Butler County, Warren County and Hamilton County, we are rated as one of the top KW offices in terms of market share for total units listed and sold! In fact, we were awarded the No#1 office in Butler County.

The experience and knowledge help us perform an accurate comparative market analysis (CMA) for pricing your home right from the get-go – one of most important steps in the home selling process that usually determines how fast your home will get sold.

Marketing & Technology

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We submit your home to over 300 property listing and preview websites including Trulia, Zillow, cbws.com, Wall Street Journal and New York Times. Our tried-and-tested online marketing strategies increase the chances of your home being featured above other comparable listings on these websites.
Denise and her team’s solid network in all Cincinnati neighborhoods comes handy when the listing information is sent to all the real estate agents who work in the area immediately. We don’t wait for the agents to find your listing through MLS. We go the extra mile and schedule a virtual tour of the home for local agents. The marketing kit includes pictures, an aerial view, builder info, features and any pertinent information on your home and neighborhood.

We also put a lot of emphasis on old-fashioned, but very effective marketing strategies such as open house, personalized signages, postcards, custom flyers, virtual 3D tours, professional photography and staging assistance to get your home sold for the best possible price.

Being a KW Associate Partner, we have Keller Williams’s resources, global network and market intelligence at our disposal and use their AI-backed sophisticated tools to market your home. Our connections in the community, along with the powerful network of KW Luxury International, serves as an asset during the selling process by increasing the potential reach of your property, both locally and globally.

Communication

Denise and her team are available and easy to reach if you have any question or doubts during the selling process.
A weekly marketing activity report keeps you apprised of all the steps taken to ensure a faster sale.

We will keep you updated with details such as new listings and sales in your neighborhood and the impact of comparable sales on our marketing strategy. You can ask for feedback from showings via e-mail, text or phone. We believe that communication is the key to a faster home sale.

This pro-active marketing approach combined with smart use of latest technology has heled us become the market leader in our industry in Cincinnati.